His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
In 2003, James Perse opened its first retail store. The retail environment acts as a medium for conveying the company's culture, ideas and values. James Perse is also available at top specialty retailers such as Barneys New York, Nordstrom and Saks Fifth Avenue and is sold internationally. James Perse launched its online shopping site in 2007 reaching a broader audience. Currently, a boutique hotel that captures the James Perse lifestyle is in development.