In 1978 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, founded in 1971, to C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.

 

Inspired by the nature and how men relate with it in its environment, C.P. Company creates the two masterpieces of its story: the Explorer and the Goggle jackets.