​We tested the horizons of normality and tried to do things as they told us they had to be done. The result? We were terribly bored. For this reason, when we founded PREMIATA we decided to simply be ourselves: anomalous, eclectic, instinctive and without rules. With only one awareness at the bottom of our heart: whatever we had decided to be, it would never have been wrong, but simply different.

Don't ask us for collections designed according to luxury standards. Don't ask us to stay with the rules of fashion, because we won't do it. Try instead to take the truth that we have to tell you and try to make it your own, if you believe. Because, if you think about it, being anomalous is something unique and precious and it is by remaining faithful to your singularity that you build the road to tomorrow.