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XIRENA is a lifestyle brand whose roots reach from California in the '70s to the bohemian coastal town of Formentera, Spain.

Founded by creative director, Dierdre Roffoni, XIRENA means "mermaid" in Spanish and finds its essence in carefree styling that is both effortless and accessible. 

Made in Los Angeles, colorful lingerie, easy shirting, dresses, and tops are quintessential to the brand.

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